Her story
An About section in her own words, beside a photo of her work.
Case study
LoCdByChar
A brand new business, online the day after her brief.
LoCdByChar is a home based, traveling master loctician and natural hair stylist serving the High Desert of California. She had a logo, a service menu, and photos of her work, and no website. This is what our team designed and built for her on VoVo.
New business
Designed by Jag Journey
Built on VoVo
Livelocdbychar.com
At a glance
From nothing online to open for booking.
She knew her craft and her prices. She needed a place to send people.
The client
A home based, traveling master loctician and natural hair stylist serving the High Desert and nearby neighborhoods.
Where she started
No website. A logo, earth tone colors, a written service menu, and photos of her work.
What we built
A one page site with her story, her full menu, her work, her private classes, and a booking request form.
How long it took
Her brief arrived one day. Her site was live the next, and her first round of changes was made that same day.
The design
Built from her own brand.
She asked for earth tones: orange, tan, black, and brown. Her logo is a hand drawn padlock on a burnt orange brush stroke. Everything on the site grows out of those two things.
- Espresso, clay, and sand, taken straight from her logo
- Bold display type for headlines, with a brush script for her voice
- The padlock and keyhole from her logo return as drawings through the page
- Loc strands that sway, and cards that tilt under your pointer
Espresso
Clay
Sand
What is on the site
One page that does the whole job.
A new client can meet her, see the work, check the price, and ask for a time without leaving the page.
The full menu
Loc maintenance, kids locs, braids, twists, and boho styles, in tabs with the prices she set.
The work
A reel of her own photos, each one named the way she names the style.
Private classes
Learn, Master, Build: her one on one classes for people who want to become locticians.
Book your chair time
A request form asks for the service, the place, and the days that work. She gets an email, and the client gets a confirmation with their answers.
Replies in one place
Each request also opens a ticket in her VoVo admin, so she answers from one inbox and the client hears back by email.
Behind the page
Details she never had to ask for.
Her own domain
locdbychar.com was registered and connected through VoVo, so her site, her address, and her admin live in one place.
Photo privacy
She works from home, so the location data was removed from every photo before it went online.
Ready for phones
The menu, the reel, and the booking form were checked at phone width before launch.
Hers to edit
The page opens in the VoVo Visual Builder, so small copy and photo changes are hers to make.
How it went
From her brief to live.
Four steps, and she saw the design before anything went public.
01
Her brief
She emailed her colors, logo, bio, service menu, class details, and photos.
02
A concept to react to
We designed a complete home page concept for review before anything went live.
03
Live
With the concept approved, the site went live on her domain the day after her brief.
04
Round two
She sent changes, including the right names for two styles and a new photo, and they were made the same day.
On her site
Back to the Showroom
A closer look.
New Web Design
Want a site like hers?
New Web Design is $499.99 one time when you sign up for VoVo: a fresh design by our team, with two rounds of changes.
This case study, the design it shows and its screenshots are © 2026 Jag Journey, LLC. All rights reserved. LoCdByChar keeps its own name, logo, photos and words.